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One of the most vital prerequisites for setting up a successful Internet presence is the domain. It is what visitors will observe first when they come across your web page and what they will identify you with. The domain name should be easy to remember, but should also be something that informs your website's visitors what the site is about.

Generic Top-Level Domain Names (gTLDs)

A domain traditionally is composed of two components - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the SLD. There are a couple of categories of Top-Level Domains that you should examine before you select the domain you wish. Your selection should be based on the goal of your web site and on its target viewers. Let's take a glance at the gTLDs, or generic Top-Level Domain Names - these are the most popular TLDs aimed to indicate a particular function - .com (business establishments), .net (networks), .biz (companies), .info (informational web pages), .org (organizations of a non-commercial character), .mobi (handheld devices), .asia (the Asia Pacific), .name (individuals or relatives), .pro (given professions), and so on. As you can perceive, these Top-Level Domain Names cover most spheres of life, so you should settle on the one that would indicate the aim of your web site best. There is no restriction as to who can register such domain names, but some of them include additional procedures to prove that you are eligible to have such a domain name (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domains. Each country has its own ccTLD. Settling on such a TLD is good if your target group of web page visitors is from a given country. Many people would prefer to purchase goods or services from a local site, and if your aim is Canada, for example, choosing a .ca Top-Level Domain Name could boost the visits to your web page.

Domain Redirection

You can register different domain names, which can redirect your web page's visitors to a certain web site such as domain.com, for instance. This would increase the traffic and lower the chance of someone pilfering your website visitors by using the same Second-Level Domain with a different TLD - if you are not using a trademark.

Name Servers (NSs)

Each and every Top-Level Domain has domain records. The name server records (NS records, a.k.a. DNS records) exhibit where the domain is hosted, i.e. they point to the web hosting provider whose name servers (NSs, aka DNSs) it is using at the moment. You can replace the name servers of your domain whenever you like. You can have your domain name registered with one firm and get the web hosting service itself from another. So, if you register your domain name and discover decent web site hosting packages somewhere else afterwards, you can point your domain name to the new provider's name servers right away.

Domain Name Server Records (NS Records)

In general, as long as your domain name uses a specific set of name servers, all its domain records will direct to the same web site hosting company. Some website hosting suppliers, though, allow you to edit given DNS records, such as the A records and the MX records of your domain name. The A record is an Internet Protocol address, which demonstrates on which web server your web site is hosted, while the MX records display which hosting server handles the e-mail addresses related to your domain name. For example, if you hire a new website designer and he designs an .ASP website that will be hosted on his own Windows web server, you may want to edit solely the Internet Protocol address (the A record) but not the MX records of your domain name. Hence, www.domain.com will direct to the Windows server, but your e-mail address accounts or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux web space hosting account. The .ASP environment is developed by Microsoft and calls for a Windows web hosting server, although a Linux web server would be far more stable.

Moderately Priced Domain Names Brought by Exclusive Hosting

Only a few webspace hosting providers permit you to modify particular domain name records and very frequently this an additional paid service. With Exclusive Hosting, you have a large assortment of Top-Level Domains to choose from and you can modify all NS records or redirect the domains through a redirection tool at no additional cost. Because of that, Exclusive Hosting would be your finest choice when it comes to handling your domain names and to establishing a successful presence on the Internet.